Pricing a new countertop material - what's your experience?

 I'm doing some early consumer research to identify price points for
existing countertop materials.  I'm starting up a company that will
provide a new category of countertop material that will be more
expensive than plastic laminate, but less than solid surface materials
and stone.  In order to make sure that we're pricing well, it will help
to get better information about the installed cost of existing
materials.

Because the cost of installation varies from region to region, the
final cost seems to vary quite dramatically.  If you've installed new
countertops recently, I'd really appreciate knowing:

a.  what material did you use?
b.  what was the final installed cost per square foot?
c.  did you buy through a Big Box, or go to a local specialist?
c.  which part of the country do you live in?

Thanks very much for your input...this is exactly the kind of early
feedback that will help us produce something special.

 

free market research,
I will pass on feeding the data base.

 SQLit wrote:

No one said your numbers had to be accurate nor even truthful, SQ.
Maybe you want to reconsider.  ;)

R

 

     Jeez...give the guy a break.  I don't know a thing about him or
his company, but he could be a regular Joe like you or I struggling to
get a new company off the ground.  If he's operating out of his
basement, he's propably not going to have the funds to go out and hire
a consulting firm to work up a market analysis.

Richard Johnson PE
Camano Island, WA

 Rich-out-West wrote:

What marketing firm?  He could do targeted mailings, pick up the phone
and call around (there are plenty of places that have toll free
numbers), plenty of research can be done on the internet from actual
web sites as opposed to random samplings from random people on Usenet.
He doesn't need decimal points, just SF prices from around the country.
 Who on here can give SF prices for the entire country?

 I appreciate your "give-the-guy-a-break" mentality, Rich, but someone
who expects someone else to do their homework for them is lazy or not
enough of a go-getter to make a business fly in the first place.
What's the use in feeding a delusion in that case?

R